Marketing Plan Video

Watch this video to find out how having a marketing plan and strategy helped Edwin become an ice-creamillionaire!

A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It is often required when seeking funding for your business.

Edwin’s marketing plan and strategy helped him to:

  • identify his target market
  • understand how his product or service met the needs of his target market
  • identify his competitors and what his target customers think about his competitors strengths and weaknesses
  • position his brand, products and services so that his target market sees his business as better than or different from the competition
  • set specific, measurable goals and timeframes for his marketing activities
  • map out a strategy to reach his target audience, including the messages, channels and tools he will use.

Source:, the Australian Government’s dedicated business website.