Business Planning Video

Watch the business planning video for a humorous, fictional take on how having a business plan (and a grandma) help Albert become a lemonade magnate.

Having a detailed business plan is very important. It not only provides a roadmap for business success but is also essential to attract funding.

Albert’s business plan helped him to:

  • learn about his industry, market and competitors
  • write down exactly where he was in the market and where he was headed
  • identify challenges he may come across and work out strategies to avoid or overcome them
  • understand business finances, including managing cash-flow and determining your break-even
  • set specific goals, timeframes for achieving them and how he’ll measure performance
  • make sound business decisions that focus his activities, maximise his resources and give him a competitive edge

Source:, the Australian Government’s dedicated business website.